Innovating & leading cannabis businesses, products and marketing for over 20 years. Best known for her legacy advocacy, and lounge & shop HOTBOX.
Which played a pivotal part in Canadas story of legalization via normalization
Abi Roach is currently the Head of Marketing & Merchandising at Mera Cannabis Corp. A leading processor of full flower products.
With capabilities to create some of the most beautiful concentrates in Canada.
Abi previously served as Senior merchandising manager for the Ontario Cannabis Store. Serving as the key product knowledge expert and contributes to various initiatives within the the OCS merchandising, marketing & channels teams to best present & curate cannabis products to Ontario’s cannabis consumers. With a focus on building the best product assortment for consumers and creating an exceptional customer experience. She specializes cannabis culture and consumer experience and is knowledgeable in all cannabis categories.
Abi previously served as Senior merchandising manager for the Ontario Cannabis Store. Serving as the key product knowledge expert and contributes to various initiatives within the the OCS merchandising, marketing & channels teams to best present & curate cannabis products to Ontario’s cannabis consumers. With a focus on building the best product assortment for consumers and creating an exceptional customer experience. She specializes cannabis culture and consumer experience and is knowledgeable in all cannabis categories.